Brands we’ve built with
Dovetail is a fractional accelerator
We embed directly in your business, partner with the founder, and accelerate growth.
Two ways of working
Seed Stage Brands
You’re a founder who needs funding. It starts with a sound strategy and a financial pro forma, where the narrative meets the numbers. This is a one-and-done project.
- Financial modelUnit economics, COGS, and cash flow to earn investor trust.
- Brand Strategy, Growth thesis and pitchWhy you, why now, why it’s worth it.
- Go-to-market strategyBuilding your business brick by brick: price, channel, distribution.
- Investor preparationGetting you ready for investor Q&A.
Growth Stage Brands
You’ve closed your round. You have new capital and a short runway. This is a fractional engagement where we work closely with you and your team for 3-6 months to accelerate growth.
- Fractional CFOBuilding and owning your finance function.
- Fractional head of salesWe run your sales.
- Fractional CMOPositioning you to win and drive sales velocity.
Case studies
Brami
From a lupini snack pouch to the fastest-growing protein pasta in the US.
A decade on the shelf, a founder with a real food philosophy, and on the cusp of a breakthrough in protein innovation — without the team in place to win new opportunities. Dovetail embedded two fractional operators, Head of Sales and Head of Retail Marketing, to manage the day-to-day: build and lead the sales effort, shape the retail media strategy, step up as category captain, and manage forecasting and working capital through rapid scale-up and a volatile tariff environment.
We hit the KPIs that unlocked the next capital raise, then hired and onboarded a permanent head of sales, marketing, and operations. We build the foundation first, then replace ourselves. Today, Brami has grown exponentially and just closed a $33MM investment from VMG.
Neuro
Creating disruptive innovation.
The #1 brand on TikTok Shop, category leader in energy gum, a pipeline full of promising directions — sleep, mood, energy, new formats — where do you place your bet?
We were asked to help solidify the innovation pipeline. Dovetail quantified each pocket of growth, built a framework for innovation that competing teams could agree upon, and collapsed a long list into a defensible, sequenced roadmap for successful innovation in flavor, form, and function.
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