Our Services
Fractional General Management
We connect strategy to execution.
Our partners step in as embedded leaders, not advisors on the sidelines. At Dovetail, we’ve served as CEOs, Chief Commercial Officers, Heads of Sales, Finance, and more. Each of our partners brings F500 and startup experience.
More than that, we bring clarity, focus, and momentum. From strategic planning and team alignment to financial modeling and performance dashboards, we ensure the work gets done - and done right.
Most of our clients start here when they need someone to follow the money, plug the leaky buckets, and make sense of their business.
Marketing & Sales Strategy and Execution
We connect you to retail, and retail to results.
At Dovetail, we don’t just craft plans - we embed within your team to drive growth. We’re in your weekly meetings, you’ll give us an email address, we’ll go to Bentonville with you.
From building the decks, pricing and revenue management, to hiring and leading your retail media agencies. We find high-impact opportunities, set metrics that matter, and own the outcome.
If your growth feels stuck or scattered, this engagement brings sharp focus and strategic experience to unlock new channels, partnerships, and revenue streams.
Brand Design
We connect brands to consumers.
For brand design and creative execution, we partner with Carrmichael Design - blending strategic positioning with world-class creative to ensure your brand connects authentically with consumers at every touchpoint.
Click image to explore Carrmichael Design