Dovetail is all about connection, and the first point of connection is between brand and consumer.

The first step is always hearing from consumers. Many brands skip consumer research due to perceived costs, but insights are the foundation of effective strategy. We offer expert market research at an affordable price. This spans conjoint/max-diff analysis, to deep metaphor elicitation, to in-store eye-tracking studies.

From there, we translate consumer insights into executable business strategies. From brand repositioning and product development priorities to pricing optimization and channel strategy.

We're not your social media managers, but we're also not those consultants who just hand you a deck and disappear. We embed with your team to execute the strategic initiatives we develop together - from restructuring go-to-market approaches to implementing new revenue models. We have helped clients sell in to Walmart, Target, Costco, and more, accounting for millions of dollars in incremental revenue.

View the video for an example of how we brought this to life for Frontera