Our Services

Fractional General Management

From strategy to execution.

At Dovetail, we’ve served as CEOs, Chief Commercial Officers, Heads of Sales, Finance, and more. Each of our partners brings F500 and startup experience.

More than that, we bring clarity, focus, and momentum. From strategic planning and team alignment to financial modeling and performance dashboards, we ensure the work gets done - and done right.

Most of our clients start here when they need someone to follow the money, make sense of their business, and develop a winning growth strategy

Consumer & Sales Strategy and Execution

From retail to results.

At Dovetail, we don’t just craft plans - we embed within your team to drive growth. We’re in your weekly meetings, you’ll give us an email address, we’ll even go to Bentonville with you.

From price-pack architecture, to distributor and broker strategy, to in-store tactics, we find high-impact opportunities, set metrics that matter, and own the outcome.

If your growth feels stuck or scattered, this engagement is the unlock to bring strategic experience and guide you through new channels, partnerships, and revenue streams.

Brand Design

From brands to consumers.

For brand design and creative execution, we partner with Carrmichael Design - blending strategic positioning with world-class creative to ensure your brand connects authentically with consumers at every touchpoint.

Click image to explore Carrmichael Design