DISRUPTION BY DESIGN
I've sat in every seat at the table.
An avid woodworker and woodworking teacher, Alok named Dovetail CPG after the strongest joint in woodworking. No nails. No screws. Just two pieces cut so precisely that the geometry holds them together. The harder you pull, the tighter they lock.
This is our philosophy for how to build. Strategy and finance, interlocked. Your vision and our experience, cut to fit. And made even stronger under pressure.
Costing, freight, logistics at the world's largest bakery. SKU contribution, solved. The details most fractional CFOs have to Google, I lived.
Category finance at Kroger. Cost-to-serve, accounted for. I bring the shelf-back view to every brand I work with.
From Super Bowl spots to global activations, the world's best marketing playbooks. Your marketing expense, rationalized. Without spending $18MM on a :30 spot.
Dozens of acquisitions evaluated, brands integrated and led post-close. Your capital, raised. I know every diligence question because I used to be the one asking them.
CEO of SuckerPunch, from #137 to Top 10 in market share. I know the stress of trying to make payroll on a Friday when the bank balance is zero on Thursday. I've stared at the same ceiling you're staring at.
Costing, freight, logistics at the world's largest bakery. SKU contribution, solved. The details most fractional CFOs have to Google, I lived.
Category finance at Kroger. Cost-to-serve, accounted for. I bring the shelf-back view to every brand I work with.
From Super Bowl spots to global activations, the world's best marketing playbooks. Your marketing expense, rationalized. Without spending $18MM on a :30 spot.
Dozens of acquisitions evaluated, brands integrated and led post-close. Your capital, raised. I know every diligence question because I used to be the one asking them.
CEO of SuckerPunch, from #137 to Top 10 in market share. I know the stress of trying to make payroll on a Friday when the bank balance is zero on Thursday. I've stared at the same ceiling you're staring at.
We bet on people first.
Exceptional outcomes start with exceptional teams. Before we look at a P&L, we look at who's in the room.
Exceptional teams need exceptional clarity.
The team doesn't organize itself, and the data doesn't clarify itself. Someone has to decide what the numbers mean and build the system that makes them useful.
Exceptional clarity is designed.
A little structure doesn't constrict, but a lot of guessing does. The right tools, applied consistently, are what turn monthly reviews into actionable meetings.
Fractional doesn't mean fractional commitment.
Sleeves up. If the model's broken at midnight, we're in the spreadsheet at midnight.
We are a boutique consultancy supported by a specialist network of data engineers, analytics experts, and financial modelers. No layers, no account managers, and no junior associates learning on your time. This lets us hit the ground running while seamlessly managing large data volumes.