About Alok
From plant finance at the world's largest bakery, to category management at Kroger, to Super Bowl commercials at the world's largest brewer, to brand management lead on Conagra's emerging brands incubator. We bring operations, finance, and marketing to every client. What most fractional CFOs have to Google, we've lived.
You get the most well-rounded fractional partner you'll find.
Recruited by board of directors to execute an organizational turnaround at SuckerPunch. Then hired, trained, and led a high-impact team to optimize the portfolio, expand distribution into 30,000+ locations, and build breakthrough innovation across multiple flavors, dayparts, pack-types, and categories. Together, we took the brand from #137 to top 10 in US Grocery market share.
I know what it's like to lie in bed on Thursday wondering how you'll make payroll on Friday.
Now we work with founders. A design-centric approach to brand incubation, GTM, and strategic finance. We apply patterns and frameworks where they fit. We challenge and break conventional thinking where they don't. We connect every piece of your business because we've held them all.
You get a partner who has been in your shoes.
As an avid woodworker, I named Dovetail CPG after the strongest joint in woodworking. It requires no nails and no screws. Just two pieces cut so precisely that the geometry holds them together. The harder you pull, the tighter they lock.
That's the philosophy. Strategy and finance, interlocked. Your vision and our experience, cut to fit. And made even stronger under pressure.
Ready to see how the pieces fit?
Get in touchAbout Alok
From plant finance at the world's largest bakery, to category management at Kroger, to Super Bowl commercials at the world's largest brewer, to brand management lead on Conagra's emerging brands incubator. We bring operations, finance, and marketing to every client. What most fractional CFOs have to Google, we've lived.
You get the most well-rounded fractional partner you'll find.
Recruited by the board to execute an organizational turnaround at SuckerPunch. Then recruited, developed, and led a team that took the brand from #137 in market share to top ten, expanded distribution into 30,000+ retail locations, and built breakthrough innovation across pickle pouches, hydration shots, mixers, and even pickle beer. New channels. New consumers. None of it alone.
I've stared at the same ceiling you're staring at. You get a partner who has been where you're sitting.
Now we work with founders. A design-centric approach to brand incubation, GTM, and strategic finance. We apply patterns and frameworks where they fit. We challenge and break conventional thinking where they don't. We connect every piece of your business because we've held them all.
You get a fractional partner that makes you whole.
As an avid woodworker, I named Dovetail CPG after the strongest joint in woodworking. It requires no nails and no screws. Just two pieces cut so precisely that the geometry holds them together. The harder you pull, the tighter they lock.
That's the philosophy. Strategy and finance, interlocked. Your vision and our experience, cut to fit. And made even stronger under pressure.