Our Philosophy
Alok Advani
Alok brings 20 of CPG experience from firms such as Kraft Foods, Kroger, Conagra Brands, Anheuser Busch InBev, Bayer Healthcare, and SuckerPunch Gourmet.
He has worked operations in the largest bakery in the world, in finance on the buyer-side of the retail table, as a marketer on sprawling Super Bowl campaigns, and as a Big 10 marketing researcher.
As former CEO of SuckerPunch, Alok led a transformative turnaround taking the brand from #137 to #6 in a crowded category.
Alok founded Dovetail to bring his depth of experience to help brands grow.
“I founded Dovetail to be the strategic partner I wish I’d had. We don’t just create tools and systems; we step in with expertise and a fractional workforce to tackle your biggest challenges head-on.
We give founders the support to focus on what matters most, the bandwidth to scale, and the tools to grow with purpose.”